London AR — the physical city model, brought to life.
World-launched at MIPIM, March 2025, Cannes. Built by the Virtual Viewing AR team, London AR uses augmented reality to bring London’s famous physical models to life — scan a location to unlock rich content, AR avatars, video clips and more.
Download the appAnother world first. For years London has been blessed with remarkable physical models, hosted at the NLA and Guildhall — and now they’re getting an augmented-reality upgrade.
Users download the London AR app, point it at the models, and their screen fills with information on key buildings and areas. AI-generated avatars guide them through, playing videos, surfacing key stats and much more.
The London AR app is an ever-evolving experience, set to grow year after year. Got ideas? We’d love to hear them.
And thanks to Virtual Viewing’s pioneering AR technology, this isn’t limited to London — the same innovation can be applied to any physical model, anywhere in the world.
NLA @ The London Centre, Guildhall, Aldermanbury, London, EC2V 7HH.
Catch the full experience at the MIPIM conference in Cannes each March.
Developed in partnership with the NLA and RX Global — a sustainable, innovative addition to London’s exhibition offering, expanding the reach and accessibility of the city’s architectural insights.
Download the London AR app
Free on iOS and Android.